Public Relations

Modes of study / Info Pack

  • Regular/part time - 8 semesters - Info Pack

Accreditation

The accreditation of this program is until 2023 .

Education

The education is performed by Faculty of Law and History.

Annotation

Public Relations are modern professional activity. It assists realization of active and beneficial dialogue which is a condition for nonconflictual development of social relations. Public relations activities are organic part of management in every serious economic organization and institution in public sector.

The mission of Public Relations Department in the Faculty of Law and History is preparation of PR specialists which to ensure the success of cause, organizations, political parties and social doctrine on the basis of public confidence; to assist overcome information deficits; to maintain active social relations and to assist positive identification of the employers' organization through interaction with different groups and public structures.

The main educational objectives are:

  • preparation of specialists who will work in a wide range  of governmental structures, political, economic, journalistic organizations and consulting activities related with the winning and storage of public confidence;
  • creating a skills for building positive social attitude towards a specific idea, particular activity or organization and empathy maintenance of target social groups;
  • acquiring the competencies to research, plan, organize, manage and control different campaigns and special events in real and in online sphere;
  • forming organizational culture, flexibility and adaptation in the dynamic social sphere.

Professional realization of graduated students is in:

  • government administration;
  • business organizations;
  • cultural institutions;
  • political parties and movements;
  • nonprofit organizations;
  • communication departments in EU institutions and bodies;
  • PR and advertising agencies;
  • Electronic and print media.

The curriculum of Public Relations bachelor program, the organization of the education and its continuance, form and content of every syllabus meets the requirements of Law on Higher education in Republic of Bulgaria. The curriculum is thematically, structurally and contently pursuant with the analogic European an American educational models.

The educational and qualification degree "bachelor" ends with written and oral state exam or developing and defense of diploma thesis. Successfully graduated students receive the educational and qualification degree "bachelor" with the professional qualification "Public Relations". They acquire the right to continue education in "master" degree and doctoral degree.