The accreditation of this program is until 2023 .
The education is performed by Faculty of Law and History.
The main objective of the training of educational qualification
degree "Master" in "Public Relations in Business" is specializing
and deepening of the received training from the educational
qualification degree "Bachelor" in the area of business. For its
realization the curriculum includes disciplines, related to the
specialized functions of the communication policy of the company
and new market relations.
In the background of the continuously growing and intensifying
competition and increased requirements from users, except for the
familiar premises for the conversion of one company into a
competitive market formation (its effective organizational
structure and personnel policy, its precise market positioning,
etc.), the presence of vocationally implemented programs in public
relations and strategic positioning PR- function in the overall
system of the organization attain importance. The image of the
company becomes a key factor for the prosperity of the business
organization, for the implementation of its policy, for the
achievement of its objectives. "Public Relations" provide managers,
necessary data and facts about the status of the internal and
external communication situation, and for this purpose conduct
relevant social, psychological, social, communication, cultural,
linguistic analysis and based on the results they prepare action
plans with the primary purpose of building good relationships with
target audiences.
The Master's program requires university degree and educational
qualification degree "Bachelor" or "Master". Applicants must have a
higher education diploma no less than Good (4.00).
The studies for Master's Degree end with the elaboration and
defence of diploma thesis or written and oral state exam.
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