The accreditation of this program is until 2025 .
The education is performed by Faculty of Arts.
Career prospects for graduates:
It is expected that after completing their master's in Cultural
heritage and Cultural Tourism, students will have gained the
necessary competence, knowledge and experience needed to get
involved in studying the rich cultural heritage of Bulgaria and
developing new opportunities for cultural tourism. They will be
prepared to contribute to the discovery, description and
presentation of new artifacts in a way that is both sensitive to
their historical value and authenticity, and at the same time,
helps develop cultural tourism. Those who complete the master's
programme will have the necessary competence find new opportunities
for development of cultural tourism in Bulgaria. They will also be
able to take part in preservation and protection initiatives.
Potential employers for graduates include all institutions working
with culture, history and heritage and tourism - regional
administrative centres, NGOs, Cultural centres, tourist agencies,
etc. They will be prepared for managerial, organisational and
presentational duties in the sphere of cultural tourism, such as
developing new tourist routes for visitors, tourist guiding, or
organising big cultural events.
Educational expectations:
During their studies, the students will gain wide knowledge in
those aspects of the cultural heritage of Bulgaria which, through a
specialised professional approach, can be turned into an attractive
'cultural product', or a tourist attraction. At the same time, they
will learn about tourist industry management - development factors,
supply and demand, finding new markets, developing new routes,
etc. The students will also become experts in protecting and
preserving cultural heritage, the value and authenticity of
cultural artifacts; they will become familiar with Bulgarian and
European laws which protect European cultural heritage. They will
also learn about the latest practices of cultural tourism
development in the European Union.
The students will broaden their knowledge of the ancient
civilisations which existed on the territory of modern Bulgaria -
Ancient Greece and the roman Empire, Thracians, Proto-Bulgars and
Slavs, the civilisations of the eastern Mediterranean and other
neighbouring cultures. Special attention is paid to the rich
Christian tradition - churches, monasteries and other holy sites
which offer great opportunities for religious tourism. Part of the
studies include folklore, folk songs and tales, customs and
festivities, old Bulgarian arts, crafts and architecture which
offers interesting and attractive possibilities for developing
cultural tourism. The studies aim to build upon established
practices for turning heritage areas into tourist attractions and
organizing traditional craft fairs which attract international
participants and visitors. The role of visual arts and literature
in cultural tourism is also discussed. Those who successfully
complete the master's programme will become experts in creating a
cultural product and marketing it to the international tourist
industry.