Media, Production And Business

Modes of study / Info Pack

  • Regular and Part Time for Students with a Degree of "Bachelor" or "Master" in the professional field in "Business Management", "Administration and Management" and "Theatre and Film Arts" - 2 semesters - Info Pack
  • Regular and Part Time for Students of "Bachelor" or "Master" in Other Professional Fields - 4 semesters - Info Pack

Accreditation

The accreditation of this program is until 2025 .

Education

The education is performed by Faculty of Arts.

Annotation

Master programme "MEDIA, PRODUCTION AND BUSINESS" is line with the necessity to study the impact of the new media technologies on existing business models and on the innovative potential of the media business. Tracking and analyzing the technological and organizational changes in media business. The program aims to equip students with skills needed to produce an effective media, to master skills for planning a media strategy, budgeting, skills for visual problem solving, understanding the principles and theory of graphic design.

The graduates of "Media, Production and Business" receive a thorough scientific and theoretical, specialized and practical application training in the film and television production, building effective media and producing media products (in radio, TV and Internet); graphic design, visual communication and building visual concept for business purposes, production of moving images; management and organization of entrepreneurial business; overall planning strategy of the media organization, taking into account campaigns, special events, both at national and international level; cinematography and video production; media marketing; culture and communications in electronic environment; studying the ways in which media companies can adapt to the changing  business conditions and new ways to communicate in a business environment , etc.

Skills and Competences:

Training in the Master programme "Media, Production and Business" provides graduates with competencies that ensure successful professional development: communicativeness, self-adequate and optimal self-Regulation of own behavior in the process of interpersonal relationships and teamwork; ability to work with modern technologies in the field of media, skills for making business decisions in various media organizations; ability to respond effectively and creatively to the changing market conditions; a permanent self-education and improvement of vocational training; leadership and management in the field of entrepreneurial business and media marketing; building a media strategy as an integral part of the overall planning of the media organization; skills for collecting, processing, analysis and storage of socio-relevant information, knowledge of the mechanisms by which modern media operate; work in graphic design, practicing and exercising visual literacy, independent work in the field of video filming, montage, photography.

Qualification: The specialist who graduated the Master program "Media, Production and Business" gets degree "Master" with professional qualification "Media, Production and Business".

Graduation: Covering the required number of credits and the Master thesis defense.

Professional career: Master graduates work as: specialists and producers in the field of media business, specialists in the field of video production, bloggers, editors, reporters; experts in the field of mass media, specialists in the marketing and advertising in media, analysts, content providers, and specialists in online media; graphic designers, specialists in the production of video and photographic images; professionals working in social media, etc.