The accreditation of this program is until 2025 .
The education is performed by Faculty of Arts.
Master programme "MEDIA, PRODUCTION AND
BUSINESS" is line with the necessity to study the impact
of the new media technologies on existing business models and on
the innovative potential of the media business. Tracking and
analyzing the technological and organizational changes in media
business. The program aims to equip students with skills needed to
produce an effective media, to master skills for planning a media
strategy, budgeting, skills for visual problem solving,
understanding the principles and theory of graphic design.
The graduates of "Media, Production and Business" receive a
thorough scientific and theoretical, specialized and practical
application training in the film and television production,
building effective media and producing media products (in radio, TV
and Internet); graphic design, visual communication and building
visual concept for business purposes, production of moving images;
management and organization of entrepreneurial business; overall
planning strategy of the media organization, taking into account
campaigns, special events, both at national and international
level; cinematography and video production; media marketing;
culture and communications in electronic environment; studying the
ways in which media companies can adapt to the changing
business conditions and new ways to communicate in a business
environment , etc.
Skills and
Competences:
Training in the Master programme "Media, Production and
Business" provides graduates with competencies that ensure
successful professional development: communicativeness,
self-adequate and optimal self-Regulation of own behavior in the
process of interpersonal relationships and teamwork; ability to
work with modern technologies in the field of media, skills for
making business decisions in various media organizations; ability
to respond effectively and creatively to the changing market
conditions; a permanent self-education and improvement of
vocational training; leadership and management in the field of
entrepreneurial business and media marketing; building a media
strategy as an integral part of the overall planning of the media
organization; skills for collecting, processing, analysis and
storage of socio-relevant information, knowledge of the mechanisms
by which modern media operate; work in graphic design, practicing
and exercising visual literacy, independent work in the field of
video filming, montage, photography.
Qualification: The specialist who graduated the Master program
"Media, Production and Business" gets degree "Master" with
professional qualification "Media, Production and Business".
Graduation: Covering the required number of
credits and the Master thesis defense.
Professional career: Master graduates work as:
specialists and producers in the field of media business,
specialists in the field of video production, bloggers, editors,
reporters; experts in the field of mass media, specialists in the
marketing and advertising in media, analysts, content providers,
and specialists in online media; graphic designers, specialists in
the production of video and photographic images; professionals
working in social media, etc.