The accreditation of this program is until 2025 .
The education is performed by Faculty of Economics.
Requirements for professional skills and competencies of
graduates
The aim of this Master's program is to upgrade student's
theoretical knowledge and practical skills, enabling them to
organize their own business and / or to execute top management
functions in the entertainment industry, an integral part of the
economic activities in tourism. Therefore, the curriculum consists
of base courses that build the knowledge related to the management,
organization, planning and marketing of businesses that have
establish on their territory tourists attractions and operate in
the areas of: tourism animation, organization of sports and social
events, variety show programs and gambling activities, producer's
activities, organization and realization of theatrical events and
cinema productions; organization of festivals and other events.
Requirements for the preparation of the
specialist
The Specialist who has graduated with "Master" degree with
professional qualification "Management of the entertainment
industry" has a specific competencies and skills for making
independent management decisions with a high degree of complexity
in the areas of:
- Planning, organization and control in performing entertainment
activities and events in tourism;
- Management of tourists' leisure time as main users of the
products offered by the entertainment industry;
- Social psychology and profiling audience users of recreational
activities and events in tourism;
- Marketing of enterprises in entertainment industry regarding
the different types emitting tourist markets;
- Investment activity for the purpose of organizing, conducting
and marketing of entertainment products offered in tourism;
- Technology of negotiation regarding the needs of entertainment
businesses in the tourism industry;
- Corporate strategies and pricing in businesses for alternative
tourism;
- Security management regarding organizing and conducting various
types of entertainment events and activities.
The Specialist with Master degree:
- Knows the specifics of the management of different activities
(sports, cultural, gambling and other events) offered as
attractions and occasion for the realization of a tourist visit in
tourism;
- Possesses a high degree of autonomy in making management
decisions in the field of entertainment activity in tourism.
This suggests that the course of study shall focus on the
application of theoretical knowledge in simulated situations and in
solving practical cases. In regulating this process a dialectical
relation between the second and third degree of education shall be
followed.
Knowledge and practical experience shall be applied integratively
in the analysis of:
- Market in entertainment services in tourism;
- Budget of the tourists leisure time - the users of the products
offered by the entertainment industry;
- State and development of entertainment and the activities
necessary for their anthropogenic resources in different geographic
areas;
- Implementation of specific management practices in the field of
sport tourism, gambling tourism, event tourism, cultural
tourism.
After completing this course of study for "Master" degree with
professional qualification "Management of the entertainment
industry" the graduates can work in the field of business,
environmental, cultural, historical, hunting, extreme, caving,
ethnographic, ethnological and other types of tourism as they shall
be able to manage small and medium tourism enterprises as well as
enterprises and organizations offering products of the
entertainment industry for the needs of tourism.
Graduates from Major "Tourism" are eligible to exercise these
professions and occupy the respective positions according to the
"National Classification of Professions and Occupations List of
2011" constituting Annex 4 to the Order № PD01-931 / 27.12. 2010,
incl. the enacted changes in NKPD-2011 from 01.01.2013:
- 1411/3001 Hotel Department Manager; 1411/3002 Hotel Manager;
1411/3003, Motel Manager; 1411/3004 Hostel Manager; 1412/3001
Manager of catering establishment; 1412/3003 Manager of cafeteria;
1412/3004 Manager of pastry shop / café; 1412/3005 Manager of bar;
1412/3006 Manager of Restaurant; 1412/3007 Manager of canteen;
1412/3009 Head Restaurant Department; 1431/3001 General Secretary,
sports organization; 1431/7003 Head Secretary, sports organization;
1431/7004 Director of cultural organization / Cultural Institute;
431/7005 Director of Theatre; 431/3006 Director of cinema;
1431/7007 Deputy Director, Institute / organization of cultural
activities; 1431/7008 Vice President, Sports Club; 1431/7009
Vice-President, sports organization; 1431/7010 Vice-President,
Society for gymnastics and sport; 1431/7011 Deputy Director,
Theatre; 1431/7012 Chairman, Sports Club; 1431/7013 Chairman,
sports organization; 1431/7014 Chairman, Association for gymnastics
and sport; 1431/3015 Manager, leisure / recreation facilities;
1431/3016 Manager, sports activities; 1431/3017 Manager, casino;
1431/3018 Manager, bingo hall; 1431/3019 Manager, slot machines
hall; 1431/3020 Manager, entertainment / amusement parks; 1431/6021
Head, department of cultural activities; 1431/6022 Head, department
of recreation; 1431/6023 Head, department of sports activities;
1431/6025 Manager cultural activities; 1431/6026 Sports Manager;
1439/3003 Manager, camping; 1439/3004 Manager, travel agency;
1439/3006 Manager, rest house; 1439/6007 Head, department of travel
agencies; 1439/3009 Director, Conference Center;