• regular - 8 semesters - Info Pack

Specialists who have completed a degree in "Business Marketing and Advertising" acquire in-depth theoretical knowledge and practical skills related to market strategy, advertising strategy and marketing studies; with new methods and techniques for making innovative decisions for the development of attractive products to reach a target audience; with the implementation of new technologies and tools to create competitive products and innovative brands in the digital age. The training of students in this specialty includes compulsory specialized training and elective disciplines. Prerequisites and opportunities are created when using the entire arsenal of knowledge.

The basics and principles on which modern marketing is built are studied, using other people's experience in this regard. Skills for adequate decision-making as well as preventive risk avoidance measures are formed in the face of continuous changes. Practical knowledge of possible market and risk problem situations, as well as the development of alternative solutions to overcome them in the context of competition and uncertainty in the market situation, are acquired.